MultiFlash Electronics LLC
02 December 2008 - Toshiba launches USB Flash Drives with new design and higher capacities
Athens 02 December 2008 - MultiFlash Electronics, sole distributors of Toshiba products in Greece and member of Multimedya group, today announced the introduction of a new range of USB flash memory drives that feature a redesigned case and a maximum memory capacity of 16GByte, double that of existing products. The stylish design is shorter than previous models and also more robust.

Toshiba, which developed flash memory in 1984, has continually driven the development and improvement of memory for consumer and business use. Having invented NAND flash technology, Toshiba has utilised its latest, high integration 43nm NAND flash process to extend the range of its USB drives up to 16GByte ? twice the previous maximum.

Also available in 2, 4 and 8GByte variants, the drives can support read speeds of up to 18MByte/s and write speeds of up to 4.5MByte/s. They are compatible with Windows 2000, Windows XP and Windows Vista operating systems, as well as Mac OS 10.0.2 and above. When used with PCs running Windows Vista, the flash drives support Vista's ReadyBoost, a function that can speed up system performance.

The new Toshiba flash drive range will be available in Greece in December 2008.
For more information on Toshiba's memory businessin Greece , please visit www.multiflash.gr

About Toshiba

Toshiba Corporation is a leader in information and communications systems, electronic components, consumer products and power systems. The company's integration of these wide-ranging capabilities assures its position as an innovator in advanced components, products and systems. Toshiba operates a global network of more than 740 companies, with 198,000 employees worldwide and annual sales surpassing US$76 billion.

Toshiba Electronics Europe (TEE) is the European Headquarters for the electronic components business of Toshiba Corporation, which is the world's fourth largest semiconductor vendor according to estimates by Dataquest.

Providing design, manufacturing, marketing and sales, TEE was formed in 1973 in Neuss, Germany. The company now has headquarters in Düsseldorf, Germany and subsidiaries in France, Italy, Spain, Sweden and the United Kingdom. Company president is Mr. Hitoshi Otsuka and the total number of personnel in Europe is around 400.

Toshiba Electronics Europe offers one of the industry's broadest IC and discrete product lines including high-end memory, microcontrollers, ASICs, ASSPs and display products for automotive, multimedia, consumer, telecoms and networking applications. The company also has a wide range of power semiconductor solutions.

For more company information visit Toshiba's web site at www.toshiba-components.com

About Multimedya Group:
Multimedya founded in 1996 , with its focused and dedicated distribution approach is a leading distributor of major brands like Toshiba , Creative, Hyundai, Plantronics, Ag Neovo,Avermedia, A4-Tech, Netgear, Saitek, XFX, Speedlink, and Targus.

In 2008 Multimedya established "Multiflash Electronics " in Greece and "Multimedya International" in Dubai for sole distribution of Toshiba products. Multimedya's main mission is to lead Multimedya in new markets with customer satisfaction oriented powerful product management , financial structure, common service coverage & logistic network and marketing professionalism.

Contact details MultiFlash LCC : 40 Ag.Konstantinou 151 24 Marousi, Athens - GreeceTel +302106100624 Fax +30210 6100623
Web: www.multiflash.gr
E-mail: Alexis Vlachos alexis@multiflash.gr

Contact details for publication:
Toshiba Electronics Europe, Hansaallee 181, D-40549 Düsseldorf, Germany
Tel: +49 (0) 211 5296 0 Fax: +49 (0) 211 5296 79197
Web: http://www.toshiba-components.com/pressoffice/index.asp
E-mail: memory-ictoshcomp@toshiba-components.com

Contact details for editorial enquiries:
Silke Daniels, Toshiba Electronics Europe
Tel: +49 (0) 211 5296 197
E-mail: sdaniels@tee.toshiba.de.

Issued by:
Simon Flatt/Andrew Town, Pinnacle Marketing Communications Ltd, Prosperity House, Dawlish Drive, Pinner, Middlesex, HA5 5LN, UK
Tel: +44 (0) 20 8869 9229/9345 Fax: +44 (0) 20 8868 4373.
Web: www.pinnacle-marketing.com
E-mail: simon@pinnaclemarcom.com or andrew@pinnaclemarcom.com

December 2008 Ref. 5841/A
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